Chapter 4 – Behind the Mask
In Chapter 4 ( Behind the Mask), Lance Price outlines how Narendra Modi used the 2012 Gujarat State Elections to push his bid for National power in 2014.
The first hint of his candidature was popped up in an unknown Facebook post in Oct 2010 under the heading “ Narendra Modi as Prime Minister? Why Not?”. A good number of New Age volunteers had initally helped Modi with the push through social media.
By 2012, Modi gathered a special team. Team Modi used the 2012 state elections to push his bid for the PM. The Gujarat campaign themes were very much a dry run for 2014. The positive appeal was a mixture of development and Modi’s strong approach to leadership.
Price contends that the dramatic success of Modi to win the Gujarat State Elections was due to
- His willingness to embrace new ideas. For example, the Modi Mask
- The recognition that his own image was a crucial selling point and therefore, the Media campaign to craft his image.
- Team Modi, which consisted of professionals, helped produceTV, support Social Media Campaigns and even set up private companies to push the Modi’s image. Efforts were taken to improve the image of the State of Gujarat and along with it, the image of its chief minister.
- Fortunate sequence of events [ a) the appearance of his picture in the cover page of Time ( 2012) ; b) Tata Motors moving its Nano project to Gujarat; c) ASSOCHAM’s report that Gujarat’s emergence as the preferred investment destination; d) The visit of Sir. James Bevan to Gujarat in Oct 2012
- His use of high tech campaigning methods [ a) Launch of his own State wide Television Channel Namo Gujarat; b) Name – Youtube Channel; c) Facebook and Twitter accounts; d) Google + Hangout discussion; e) The use of hologram technology.
Modi won a decisive mandate in the State elections in 2012. From then on, it was much easier to project himself as the PM candidate.
Chapter 4: Behind the Mask: This chapter describes How Narendra Modi used the 2012 Gujarat State Elections to push his bid for National power in 2014? For a brief summary of chapter 4 Click here
Chapter 5: Big Mo This describes how Modi had the much sought after ‘Big MO’ – the momentum to carry him forward and upward. For a brief summary of the chapter 5 Click Here
God, I have believed in the lie that I am on my own. I am so preoccupied with managing my life, my busy-ness, my fears for the future.
I let myself submerge in the noise around me – perhaps a relaxation response. Now, I have become so used to being tired, tensed and torn. I am consumed by it. And worse, I have become comfortably numb.
God, You call me to be still. Why?
You want me to be freed from my-self. You want me to break free from the drudgery of life.
You want me to enjoy bliss. How can I if my mind is clogged, my heart is crowded, my thinking is clouded and my life so confused.
God you call me to be still! It isn’t easy. I can’t be still till I know you are God – in control. Help me know your power to make and to remake, to rule and to over rule, to form and to transform. I stand helpless.
Help me see, feel and know you. I will know you God and be still. I will be still and know you are God.
God! Make-believe myths in the media proclaim you are a clever man’s idea. That you are dead, buried and gone! But, I know you.
You aren’t a clever man’s idea. You aren’t a figment of my imagination. You aren’t an emotional crutch! A measure of our pain. An imagined superhero in our flights of fancy. You are real. You are alive. You are my maker. Your love is real!
Father! So happy to be your child!
God! I feel you! I think thoughts about you! I talk about you. I am not a Professor! Philosopher! Or a Poet. What do I call this? What is it anyway if not ‘God-talk’ aka Theology?
– samuel thambusamy
Moses went out among his people and he saw their forced labour
The Israelites were still groaning because of their hard work. They cried out and their cry to be rescued from the hard work rose up to God. God heard the cry of grief.
I have clearly seen my people oppressed in Egypt. I have heard their cry of injustice because of their slave masters. I know about their pain. I have come down to rescue them…
Theology cannot be done in the closet. Theology cannot be done in a cubicle. Theology cannot be done in a vacuum. Theology must be an enterprise by the people, of the people and for the people. Theology must address the immediate concerns of people.
God is interested in the everyday lives of people. God’s heart is broken as he sees-hears and understands the brokenness in the everydayness of life. We must be broken by the things that break the heart of God. Therefore, Social engagement is important for doing theology (thinking thoughts after God).
More often than not we don’t see the brokenness that is there all around us. We don’t see because we turn the other way. We pretend that it doesn’t exist. Sometimes, we don’t see because we lack sight. Our privileged position in life blinds us and does not allow us to see.
Moses growing up in the palace did not see – hear – and understand the pain and agony of people crushed by slavery. He looked out of his window but could not see – hear – understand the groans of the people. He was blinded by the grandeur of the pyramids. When Moses went out among his people he saw their forced labour. Suddenly, he had sight. Not just sight but also insight.
We must walk out of our closet. We must leave our study desks. We must be go where people are. We must experience the everyday struggles of people. It is the everydayness of life that we encounter a God whose heart is broken by the struggles of people. We listen to his heart beat. As we encounter God amidst the struggles of his people, we are broken by the very things that break God’s heart. We are disturbed by the very things that break his heart. We get angry with the very things that he is angry with. We get sight, insight and the grace for action.
Devotion and critical reflection must lead to Participation Theology is done in the everydayness of life. It begins by listening to God’s heartbeat. It begins by gaining SIGHT and INSIGHT. It begins by being broken by the very things that break the heart of God. Theology is thinking thoughts about a God who is broken – troubled – and angered by the reality of brokenness all around us.