Modi Effect – Big Mo: Chapter 5 (Summary)

Lance Price

In Chapter 6, Lance Price’s contends that Modi had the much sought after ‘Big MO’ – the momentum to carry him forward and upward.

Although the BJP had lost two elections, the prospects of winning 2014 appeared bight.

  • Firstly, the Congress lead government looked vulnerable more than ever before. The disenchantment with it was that it was poor in delivering on the promises.
  • Secondly, it was associated with corruption. In fact, the lists of scams and scandals was bewildering The 2G spectrum and Coalgate did a lot of damage to the image of the Congress party, and in particular  Manmohan Singh.
  • Thirdly, Anna Hazare’s tirade against corruption and Baba Ramdev’s protest against black money spread the spirit of dissent across the Nation.

To the growing fanbase both within and outside the BJP, Modi was not merely the favourite but the only candidate to lead the party into the general elections.

In August 2013, the RSS threw its support behind Modi. In 2013 the BJP parliamentary board formally announced Mod as thePrime Ministerial candidate.

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